Marketing and Social Change: Making History and Culture

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Event Date : 04 Jun, 2021 - 06 Jun, 2021

Summary :

The 20th Biennial Conference on Historical Analysis and Research in Marketing (CHARM), and 4th Doctoral Workshop on Historical Methods in Marketing Scholarship, will take place 4-6 June 2020 at Duke University, Durham, New Carolina.

Early Bird Deadline: 28 August 2020 (with notices to authors guaranteed for 4 December 2020).

Regular Deadline: 27 November 2020.

Marketing and Social Change: Making History and Culture Details

Venue :
Duke University
City :
Durham, NC
Country :
United States

We invite business, marketing, social science, and humanities scholars from all backgrounds to join us at Duke University for a friendly, collegial, and interdisciplinary research conference focused on the history of marketing and advertising. We call on scholars from around the globe to examine the historical interrelationship of marketing and advertising and cultural change.

Both individual papers and entire panels on all aspects of marketing history, historic marketing, and the history of marketing thought in all geographic areas and all historical time frames are welcome. In accord with the Conference theme, we welcome papers that both examine the history of marketing as a discipline and also critically draw on marketing as a source in reconstructing the past.

Submission should please be made to Jeanie Wills.

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